![]() ![]() Think of the headline as a hook to get someone to actually read the rest of your profile. The more interesting you make yours, the more people will want to connect with you, but keep it professional. Unfortunately the example I provided is very bland. If you only do one thing, then this is a great opportunity to use the Who, Who, How formula on your headline. If you are like me and you do more than one thing, then mimic my style of headline. How you help them: Achieve ISO 9001 compliance quickly. Who you are: Quality Assurance Technician. You would update your headline with something like this: As a Quality Assurance Technician I help pipeline manufacturers achieve ISO 9001 compliance quickly. ![]() Let’s assume we are updating this profile for a Quality Assurance Technician. Who you are, Who you help, How you help them. This formula will actually be used on your entire profile but start by using it to update your headline. If you only want to be known for one thing then there is a formula that we will employ to fill out the headline. It can be found on your keyboard above the enter button you will probably have to use the shift key to access it. If you want to be known for more than one specialty, then I suggest you use this character “|” to separate your specialties. I do more than one thing and want to be known for more than one thing so my headline might look a bit different than yours. If you don’t know what keyword stuffing is, then Google it and avoid keyword stuffing. It needs to look natural, not keyword stuffed. ![]() You can see that I managed to include the words “Navy Nuke” in my headline. You want to optimize your headline by naturally including your keywords. The red arrow is pointing to the headline. It is important to use a professional looking picture, which shows your face and makes you look employable. ![]() Optimize Your LinkedIn Headlineġ) Click on Profile, 2) Click on Edit Profile. Then you want to create your profile with the goal of being on the first page of search results for that particular keyword (the top 10 search results). Your first step in making a LinkedIn profile is deciding what keywords you want to optimize for. Now whenever recruiters use LinkedIn to find Navy Nukes they see my profile and ask to connect with me. When you begin to optimize your LinkedIn profile you need to determine what you want to be associated with, i.e., what keywords do you want to be found by? Long ago, I optimized my profile for the keywords “navy nuke.” Go to your LinkedIn profile and search on the words “navy nuke” without the quotations.ĭoes my profile pop up on the first page? It might not anymore because I have since optimized for different keywords but a lot of the Nuke stuff is still in there. If someone is looking for a divorce attorney in Houston, they go to this search box and type in something like “Houston Divorce Attorney.” If a Nuke is looking for a good Recruiter in Virginia to help with his job search, he goes to this little box and types in “Navy Nuke Recruiter in Virginia.” If a Recruiter is looking for a navy nuke to fill an engineering position, she goes to that little search box and types in “navy nuclear,” or “reactor operator,” or “quality assurance technician”. 13.1 3) Consider joining the Navy Nuke Job Finder Newsletter if you are a Navy Nuke.3 Who you are, Who you help, How you help them.1 The Importance of Search Optimization. ![]()
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